is an interdisciplinary designer and creative director originally from Biella and currently in Turin. AIAP member. He prefers a design approach based on functionality and rejection of what is unnecessary. He loves simple things, slow living, and attention to detail. A great enthusiast of sports, fashion, and nature, he always seeks to infuse his work with influences from these worlds. For inquiries or information contact via email at [email protected] or follow on Instagram and Are.na.
A year of content in Oasi Zegna, contained in one video that shows the cyclical alternation of seasons in one place. Each of the four seasons is represented by a sport.
Proposal for the new Scott's goggles in collaboration with the most famous freeride skiing competition. The concept shows a projection of the seven stages of the tour represented by the highest peaks, all in one mountain range.
Website that moves away from the classic concept of a restaurant site. Inspired by the paper menu, it shows the culinary choice dedicating a column to the reservation and the background to the graphic structure that can be updated seasonally.
Balestra will want to implement an e-commerce section on their current website. Maintaining the graphic identity, a flow has been created that takes users from the clothing catalog to the checkout.
Implementation on the existing website of book series: groups of books that required a dedicated page and a symbol encapsulating the meaning of "series." This symbol was created using a lowercase and italic version of the letter L to form the spines of three books.