Four season content
The locations were crucial to the whole project, the Oasi Zegna is an area of 100 square kilometres covering an altitude difference of more than 700 metres, so it is really exploitable all year round. The ski facilities are located in Bielmonte, while the trail used in the video is in the hamlet of Caulera, in Trivero. The sound design is a very important element for the success of the video; in fact, each season produces different sounds, and the interaction between humans and their environments represents the essence of the project. Each shot was designed to be a possible postcard, which with the addition of centred branding becomes a simple and effective example of universal communication, suitable for social (static and dynamic) and print.
