The concept shows a projection of the seven stages of the tour arranged in chronological order from left to right and represented by the highest peaks (the same where each stage begins), all in a single mountain range.
A pointillist map
The image of the peaks of all the stages of the 2024 edition are represented through a two-dimensional grid of dots. These dots, of different sizes and densities, create the shape of the mountains, offering a striking and recognisable representation. The Scott and FWT logos, in white, stand out sharply, cutting through the shapes of the dots and giving the design a distinctive touch.
